The great British holiday is here to stay

[markrocky]

In Edwardian times, the seaside holiday was a privilege enjoyed by the few. By the end of the 1930s, millions were escaping to the British coast for a week or two every year. Holiday camps, such as Pontins and Butlins, made holidaying even more accessible to the wider public and by the early 1960s the great British holiday was at its peak. The 1970s saw cheap travel costs to European destinations shake up the traditional British holiday and many UK resorts went into decline, as people sought sun and sea further afield.

But good holidaying isn't just about sun and sea - it is about a change of scene too. An appreciation of the finer things and taking time to look around you. More and more people are realising that Britain has so much to offer. Why bother flying wth the hordes when we have so much on our doorsteps?

Thirty years on, the British holiday is back. As people search out boutique bed and breakfasts, hidden gastronomic delights, unsurpassed hill walking, fantastic beaches and much more.

Whether it be for economic or ecological reasons, more and more British folk are now holidaying in the UK.

Join us in this celebration of the Great British Holiday!